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upmarket, luxurious goods of very high quality start learning
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ekskluzywne, luksusowe towary wysokiej jakości
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dobrze wykonane, dobrze zrobione
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Consumers who always buy Sony when they need a new TV are showing brand loyalty. start learning
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the tendency to always buy a particular brand
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The image of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive. start learning
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how familiar people are with a brand (or its slogan and logo
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A fashion designer who launches his or her own perfume is an example of brand stretching. start learning
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sprzedaż w kolejnych sektorach using an existing name on another type of product
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No one recognises our logo or slogan. We need to spend more on advertising to raise brand awarness. start learning
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the ideas and beliefs people have about a brand
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the introduction of a product to the market
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A product lifecycle consists of introduction, growth, maturity and decline. start learning
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the length of time people continue to buy a product
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Tesco's wide range means that it appeals to all sectors of the UK market. start learning
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the set of products made by a company
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The use of Aston Martin cars and Sony computers in James Bond films are examples of product placement. start learning
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when products are used in films or TV programmes
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George Clooney advertising Nespresso is an example of endorsement. start learning
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the use of a well-known person to advertise products
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information about what consumers want or need
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the percentage of sales a company has
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customers of a similar age, income level or social group
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Market research involves obtaining information anout what consumers want or need. start learning
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