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Question		Answer
łączyć w pakiet/zestaw (to sell two or more things together as a single product) start learning		bundle
podejrzany, szemrany (dishonest, criminal or not reliable) start learning		dodgy
a situation or decision that has both positive and negative aspects start learning		double-edged sword
lansować, reklamować (if someone famouse endorse a product, he say in advertisment that he like it) start learning		endorse
skarga (a complaint about sth that is annoying but not very important) start learning		gripe
having an opinion but not comletely sure about it start learning		inclined to believe
wywierać nacisk (to try to influence people in authority on a particular subject) start learning		lobby
na koszt firmy (give to you free in a restaurant, hotel, pub) start learning		on the house
wypadać w porównaniu z czymś (to appear good, bad etc. when compared with someone or sth else.) start learning		stack up (teachers will know how they stack up against national standards)
to be very bad, very annoying start learning		suck
prosperować (o przedsiębiorstwie), odnosić sukcesy (o osobie), cieszyć się powodzeniem (to become very successful, happy, healthy) start learning		thrive
a business market focused on a particular industry sector or niche start learning		vertical market
wprowadzić produkt na rynek start learning		bring (a product) to market
połaczyć (be combined with other things in an attractive or effective way) start learning		blend
zdominować rynek (get control of a market share from a competitor in business) start learning		capture (market share)
przewaga start learning		edge
zwabić kogoś start learning		lure someone
zwrot pieniędzy start learning		cashback
a type of marketing in which an organization's customers advertise a product simply by talking to other people about it start learning		viral marketing
przekaz ustny start learning		word of mouth
żeton, odznaka start learning		badge
use social network to respond to what customers are saying start learning		socially-reactive marketing
oszustwo, podstęp start learning		deception/ trickery
opóźniony, zaległy start learning		overdue
pochwały start learning		praise
pokrzyżowany, zakłócony start learning		disrupted
zielony, niezorientowany start learning		clueless
stawiać czoła, upierać się start learning		tackle
deska rozdzielcza start learning		dashboard
udogodnienie start learning		convenience
spójność start learning		coherency
marketing ukryty (a type of marketing in which customers do not realise that a company is advertising to them) start learning		undercover marketing
the process of advertising and selling products and services on the Internet, for example, on a company website or by email start learning		e-marketing
lokowanie produktu (the use of a company's product in a film or television show as a way of advertising the product) start learning		product placement
persuading people to buy a product or service by announcing it on TV, radio start learning		advertising
promoting products to target customers, for example, through addressed mail start learning		direct marketing
the dividing of all possible customers into groups based on their needs, age, education, income, etc. start learning		market segmentation
a market which is becoming smaller or worse start learning		declining market
nisza (the part of an industry that sells a particular type of product or service to the small number of customers who want it) start learning		niche
an examination of what people want buy, how to communicate with them through advertising, what competitors are doing, etc. start learning		market study
a company that sells more of its products than any other company of its type start learning		market leader
zalać rynek (to make such a large number of goods or services available for sale that they cannot be sold and the price falls) start learning		flood the market
wchodzić na rynek (to start to sell products in a new market) start learning		enter a market
tusz do drukarki start learning		printer cartridges
rynek nasycony start learning		saturated market
a market, industry, or product has stopped growing or developing as fast as it did when it was new start learning		mature market
żyletka start learning		razor
postęp (a quiet and secret way of bahaving so that no one sees or hears you) start learning		stealth
zapasowy (a spare object is one that you keep in addition to other similar object in case you need it) start learning		spare
podświadomy (a subliminal influence is one that may affect you even though you do not notice) start learning		subliminal
a flat or house that you buy with other people so that you can each use it for a particular amount of time every year start learning		timeshare
dzwonienie do nieznanych klientów, akwizycja przez telefon (unexpected call or visit by someone who try to sell you sth) start learning		cold calling
a piece of paper that can be use to buy lunch start learning		luncheon voucher
used for saying how many miles a cars speedometer shows start learning		on the clock
odliczony od podatku start learning		tax-deductible
kompromis start learning		compromise
wycena start learning		quotation
chwytliwy kawałek, slogan start learning		hook
przyciągać uwagę start learning		to catch attention
przekopywać się (przen., np. przez dokumenty) start learning		trawl through
referencje start learning		credentials
a meeting or document in which people receive information or instuctions start learning		briefing
tu: łatwość prowadzenia samochodu start learning		handling
CRM - system used by business to organize and manage interaction with customers start learning		customer relationship management
USP - the thing that makes a product or service different from others start learning		unique selling points

The business unit 5

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