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Question		Answer
consumer who shows no loyalty to a particular brand, but changes among competing products start learning		brand-switcher
public's beliefs and perceptions about a particular product start learning		brand image
commitment of consumers to a particular brand start learning		brand loyalty
small amount of a new product given to consumers to encourage them to try it start learning		free sample
first time a consumer buys a product to see what it's like start learning		initial trial
popular product sold with no profit, in order to attract customers to a store start learning		loss leader
strongly influenced by the price when buying goods or services start learning		price-conscious
average length of time between a consumer's repeat purchases of the same product start learning		purchasing cycle
certificate offering consumers a price reduction on a particular product start learning		redeemable coupon
przyciągać klientów start learning		to attract customers
przeciwdziałać promocji konkurenta start learning		to counter a competitor's promotion
utrzymać udział w rynku start learning		to maintain market share
zaoferować obniżenie ceny start learning		to offer a price reduction
pobudzenie sprzedaży start learning		to stimulate sales
wypróbować nowy produkt start learning		to try out a new product

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