→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Start Learning / Download MP3 Flashcards

Question		Answer
strategic planning start learning		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning start learning		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis start learning		internal Strengths and Weaknesses and external Opportunities and Threats
company structure start learning		by function, product, customer type, geographical area
management hierarchy start learning		chain of command
top manager start learning		senior menager
CEO start learning		Chief executive officer
COO start learning		chief operating officer
top management start learning		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management start learning		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management start learning		supervisor, team leader, section chief
first-line management start learning		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers start learning		key accounts
the grassroots start learning		the ordinary people in an organization
subordinates start learning		people supervise by supervisor
core business start learning		the main activity of the company that generates most of its profits
shareholder value start learning		financial benefits for the owners of the company
product portfolio start learning		the whole range of products that the company sells
brand loyalty start learning		when consumers are faithfull to a particular product
cost centre start learning		a business unit that spends money but does not generate revenue
earnings growth start learning		a continuing increase in profit
mission statement start learning		senior management's vision for the company
distribution channel start learning		how a product gets from the manufacturer to the end-user
coordinate start learning		organise people so that they work together effectively
assign start learning		give someone a job to do
implement start learning		carry out
ensure start learning		make certain that something happens
adapt start learning		change something to fit a new situation
monitor start learning		watch and measure sth carefully for a period of time to see how things changes
evaluate start learning		think about or test sth before deciding its value, suitability or effectiveness
determine start learning		control what sth will be; officially decide sth; find out
state-of-the-art products start learning		cutting edge products
tailor-made products start learning		customized products
one-stop shop start learning		all services provided in one place
a lack of managerial depth start learning		a lack of amount of knowledge and experience
outdated start learning		old fashioned
workflow start learning		progress of work done
direct costs start learning		production costs
indirect costs start learning		overhead costs
shortage start learning		a situation when you don't have enough of sth
over- reliance start learning		depending too much on sth
sales staff start learning		reps
saturation start learning		when everyone who wants a product already has it
SMART start learning		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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