Unit 5.2

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Question English Answer English
break into
phr v.
Many British singers have found it hard to break into the American market.
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to become involved in a new job or business activity - zaczynać wykonywać, dostawać się (do jakiegoś zawodu)
launch
v.
We have launched a campaign to raise $50,000.
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to start something big or important - rozpoczynać (akcję, kampanię), wprowadzić (produkt na rynek)
raise
v.
We had to raise the price.
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to increase an amount, number or level - podwyższać
zbierać (pieniądze na jakiś cel)/wychowywać /wznosić, podnosić
set
v.
It's very difficult to set the right price for a service.
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to decide and state how much something should cost - ustanawiać, ustalać cenę
umieszczać, stawiać, sytuować/zaczynać, rozpoczynać- I want to set my own business.
enter
v.
We worked hard to enter the Chinese market.
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to go or come into a place - wchodzić, wchodzić do
price
n.
The price of fuel has come down.
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the amount of money you have to pay for something - cena
advertise
v.
The poster advertising sportswear became really well known.
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to tell the public about a product or service in order to persuade them to buy it or use it - reklamować
product
n.
The factory assembles the final product.
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something that is grown or made in a factory in large quantities, usually in order to be sold - produkt
market
n.
Our main overseas market is Japan.
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a particular country or area where a company sells its goods or where a particular type of goods is sold - rynek
increase
v.
I think we need to increase our prices to cover our costs.
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if you increase something, or if it increases, it becomes bigger in number, amount, or degree - zwiększać, wzrastać
promote
v.
We had a meeting to promote trade between Taiwan and the UK.
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to help something happen or be successful - promować
endorse
v.
A major celebrity endorses our new products.
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to express support or approval of someone or something - udzielać poparcia, lansować
see a gap in
col.
She saw a gap in the market and invented a product to meet that need.
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to identify a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it - zobaczyć lukę
reduce
v.
They’re trying to reduce the price so that they can sell more.
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to make the price, amount, or size of something less or smaller - zredukować
dominate
v.
The industry is dominated by five multinational companies.
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to control someone or something or to have more importance than other people or things - dominować, zdominować
brand
n.
I love this new brand of soap.
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a product that a particular company makes - marka
cold call
v.
Cold calls are such a nuistance.
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to telephone or visit someone you have never met before and try to sell them something - telefonować jako akwizytor
commercial
n.
Some TV commercials are really memorable.
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an advertisement on television or radio - reklama telewizyjna/radiowa
trailer
n.
Have you seen the latest trailer for this film? It's going to be awesome!
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a short part of a film or television programme, shown to advertise it - zwiastun (zapowiedź filmu)
przyczepa - I can't use my trailer to transport this furniture because it's too small.
slogan
n.
I often remember advertising slogans.
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a short phrase that is easy to remember and is used in advertising or politics - slogan (np. reklamowy), hasło (np. polityczne)
influence
v.
What type of campaign would influence you to buy a new product?
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to change how something develops, or how someone behaves - wywierać wpływ na, wpływać na, oddziaływać na
jingle
n.
Local radios have lots of adverts with jingles.
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a short song used in television or radio advertisements - dżingiel
logo
n.
A logo needs to be easily recognisable.
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a design that is the official sign of a company or organization - logo
make
n.
This is a very popular make of washing machine.
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a type of product made by a company - wyrób firmy, marka
pop-up
n.
Some websites have a lot of pop-ups to bring in income.
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a window, often containing an advertisement, that suddenly appears on a computer screen, especially when you are looking at a website - pop-up
campaign
n.
Have you been following the American election campaigns?
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a series of actions intended to achieve a particular result relating to politics or business, or a social improvement - kampania (np. polityczna, marketingowa)

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