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guest3001426
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Question
Answer
marka
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brand
wart swojej ceny
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value for money
z wyższej półki
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upmarket
ponadczasowy
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timeless
dobrze wykonany
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well-made
klasyczny
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classic
trwały
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durable
niedrogi
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inexpensive
fajny
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cool
niezawodny
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reliable
stylowy
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stylish
modny
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fashionable
wyrafinowany
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sophisticated
zabawny, fajny
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fun
luksusowy
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luxury
orginalny produkt
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genuine product
zawyżona ceny
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inflated
pro-marki
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pro-brands
dobrze zaprojektowany
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good design
świadomość/znajomość marki
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brand awareness
how familiar people are with a brand (or its logi and slogan)
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brand awareness
wizerunek marki
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brand image
the ideas and beliefs people have about a brand
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brand image
lojalność wobec marki
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brand loyalty
the tendency to always buy a particular brand
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brand loyalty
nazwa marki
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brand name
the title given to a product by tye company that makes it
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brand name
poszerzanie, rozciąganie marki
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brand stretching
using an existing name on another type of product
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brand stretching
pretendent rynkowy/konkuret rynkowy
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market challenger
the second best selling product or brand in a market
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market challenger
produkt wiodący
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market leader
the best selling product or brand in a market
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market leader
badanie rynku
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market research
information about what consumers want to need
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market research
segment rynku (bliżej zdefiniowana grupa nabywców)
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market segment
customers of a similiar age, income level or social group
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market segment
udział w rynku
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market share
the percentage of sales a company has
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market share
poparcie dla danego produktu, rekomendacja
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product endorsement
the use of well-known person to advertise products
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product endorsement
wprowadzanie nowych produktów na rynek
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product launch
the introduction of a product to the market
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product launch
cykl życia produktu
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product lifecycle
the length of time people continue to buy a product
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product lifecycle
lokowanie produktu
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product placement
when products are used in films or tv programmes
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product placement
asortyment/ zakres produktów
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product range
the set of products made by a company
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product range
być czujnym
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be vigilant
opinie oceny odczucia zwrotne
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feedback
niematerialne, nieuchwytne
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intangible
badane grupy
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focus groups
prowadzić badania
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do, conduct, carry out research
ulotki
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leaflets/ flyers
wycofany/ zdjęty
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withdrawn
starzejące się społeczeństwo
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ageing population
cechy, jakość
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qualities
silna pozycja na rynku, trzymająca się pozycji
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real traction in the marketplace
identyfikacja wizualna
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visual identity
manifestacja designu/ wyglądu
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design manifestation
produkt fizyczny
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physical product
klient docelowy
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target customer/ consumer
pociągający kuszący
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appealing
przekonujące pomysły i postrzeganie
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persuasive ideas and perceptions
przekazać złożyć sprowadzić
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conveying/ convey
garść ważnych informacji dużo informacji
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a raft of important information
generować przychód
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to generate revenue
szeroki obszerny
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broad
szerokie grono klientów
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broad range of customers
mistrzowska marka
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master brand
wchodząca grupa klientów
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emerging customer group
przede wszystkim
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primarily
sprostać potrzebą
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anticipate, meet the needs
ekskluzywny
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exclusive
rozdrażniony
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fed up
podróbka
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illegal copy
opakowanie
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packaging
cel
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target
przerażony
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horrified
koła
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wheels
silnik
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engine
klimatyzacja
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air conditioning
ogromnie
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hugely
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