Media and advertising

0 38 flashcards VocApp

start learning

download mp3 print play test yourself

Question		Answer
mass means of communications above-the-line Using just ______ to promote a product is not enough anymore. start learning		ATL above-the-line Using just ATL to promote a product is not enough anymore.
promotional message the recipient is unaware of The amount of hidden advertising in the Bond films may come as a surprise. start learning		hidden advertising The amount of hidden advertising in the Bond films may come as a surprise.
out-of-home products and services determined by some as non-traditional or alternative media I never knew that putting up posters in metro carts is called ______! start learning		ambient media I never knew that putting up posters in metro carts is called ambient media!
short song or tune used in advertising and for other commercial uses McDonalds' "I'm lovin it" is one of the most famous ______ ever. start learning		jingle McDonalds' "I'm loving it" is one of the most famous jingles ever.
usage of an appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign Failure of ______ is a failure of all our efforts. start learning		media strategy Failure of media strategy is a failure of all our efforts.
advertiser's point of view about a social or political issue or a matter of public interest ______ are great for promoting products in any publication, from your local newspaper to The Times magazine. start learning		advertorial Advertorials are great for promoting products in any publication, from your local newspaper to The Times magazine.
one view or display of an ad We expect an increase in unique viewer ______. start learning		impression We expect an increase in unique viewer impressions.

+31 flashcards
The lesson is part of the course
"Marketing vocabulary"
(total 364 flashcards)

Try the course for free

Create flashcards

The course also includes the following sets of flashcards:

Basic concepts Digital marketing Sales Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

You must sign in to write a comment