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Question		Answer
(market) adaptation start learning		the process of changing to suit different conditions
(product) feature / USP (unique selling point) start learning		something that makes a product, machine, or system different, and usually better, than others of a similar type
(product) portfolio start learning		the range of products or services that a company offers, or the businesses that someone owns
adapt start learning		to change, or to change something, to suit different conditions or uses
Advertising campaign start learning		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
advertising campaign start learning		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
Anchor start learning		Someone or something that gives support when needed
aspire start learning		To want something very much or hope to achieve something or be successful
Be intent on sth start learning		To be determined to do or achieve something
brand start learning		a type of product made by a particular company
brand extension start learning		the process of using an existing brand name to introduce new products or services
brand identity start learning		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand image start learning		a set of features and ideas that customers connect in their minds with a particular product or brand
brand positioning start learning		a company's decision about how a product is marketed in relation to its other products, and to competitors' products
brewed start learning		warzone
Bring out a product start learning		To produce product to sell to the public
bring sth out/launch start learning		to produce something to sell to the public
budget start learning		The amount of money you have avaible to spend
Carry out start learning		Conduct
Chairman start learning		A person in charge of a meeting or organization
Chief Executive start learning		The person with the most important position in a company or organization
competition start learning		A situation in which someone is trying to win sth or be more successful that someone else
Competitive advantage start learning		The condition that makes a business more successful than the businesses it is competing with, or particular thing that makes it more successful
consumer start learning		A person who buys goods for their own use
Cultural background start learning		the things relating to the habits, traditions, and beliefs of a society that can be seen behind the main things or people in a picture
Customer start learning		A person who buys goods or a service
Customer base start learning		people who buy or use a particular product or service
customer base start learning		the people who buy or use a particular product or service
Customer profile start learning		a document that lists pain points, interests, buying patterns, and demographic characteristics of a company's customers
customer profile start learning		detailed information about a particular customer
customer profile start learning		a description of a business's typical customers
customer retention start learning		the fact of keeping a customer for a period of time
Declining market start learning		nnual industry revenues are in steady decline due to some combination of market saturation, decline in size of the target market, and/or introduction of a replacement product or technology
deliberate start learning		Sth intentional or planned, intended
dilute start learning		To make material weaker or less pure by mixing it with another substance
Discerning start learning		Showing good judgement, especially about style and quality
discount start learning		a reduction in the usual price
Distinction start learning		A difference between two similar things
distributor start learning		A person/organization that supplies goods to shops/other companies
distributor start learning		a person or organization that supplies goods to shops and companies
domestic start learning		(domestic market = home market)
domestic start learning		Relating to a person’s own country
drawback/disadvantage start learning		wada / wada
economic start learning		Relating to trade, industry, and money; making a profit
economical start learning		Not using a lot of fuel, money
focus group start learning		a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas
Free sample start learning		A small amount of sth that shows someone thinking of buying it what it is like without paying
get into start learning		To become interested in an activity or subject, or star being involved in an activity
global expansion start learning		When company wants to play significant role in the world.
globalise start learning		To spread or operate internationally
go into start learning		To start doing a particular type of work
headquarters start learning		To have main offices of organization in particular place
heritage start learning		Feature belonging to the culture of particular society, such as traditions, languages, o building, that were created in the past and still have historical importance
intent start learning		Giving all your attention to something
international start learning		involving more than one country
internationalise start learning		to bring something under the control or protection of two or more nations; to make something international
introduce start learning		to put something into use, operation, or a place for the first time
Introduce a product start learning		To put product into use for the first time
key/signature products start learning		the most known/important products of the company
launch start learning		to begin something such as a plan or introduce something new such as a product
Launch a product start learning		To introduce a new product
Lay the groundwork start learning		Work that is done as a preparation for work that will be done later
luxury goods start learning		Expensive things that are pleasant to have but are not necessary
manufacture start learning		To produce goods in large numbers, usually in a factory using machines
market start learning		The people who might want to buy something, or a part of the world where something is sold
Market development start learning		a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks for new buyers to pitch the product to a different segment of consumers in an effort to increase sales
market niche start learning		an opportunity to provide a product or service that no other company provides
market penetration start learning		a process in which a product or brand becomes bought, used, or known by more and more people
market research start learning		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market sector start learning		a part of an industry, or a group of customers, products, etc. that are similar in some way
market segment start learning		a group of possible customers who are similar in their needs, age, education, etc.
market segmentation start learning		the dividing of all possible customers into groups based on their needs, age, education, income, etc.
marketing start learning		the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively
marketing mix start learning		the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)
Marketing plan start learning		an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market
marketing strategy start learning		a long term plan for a campany to develop and stay competitive
Mature markets start learning		Market that has been saturated with growth slowing
policy start learning		A set of ideas or a plan of what to do in paricular
politics making organizations, or people who try to influence the way a country is governed start learning		The activities of the government, members of law
Powerhouse start learning		A country/organization, or person with a lot of influence
Product feature users and differentiate a product in the market start learning		a product's traits or attributes that deliver value to end
product placement start learning		a way of advertising a product by supplying it for use in films or television programmes
Product portfolio start learning		the collection of all the products or services offered by a company
promotion start learning		Activities to advertise sth, the act of encouraging sth to happen
questionnaire start learning		a list of questions that several people are asked so that information can be collected about something
Raw materials start learning		materials in a natural state, without having been through any chemical or industrial process
relentlessly start learning		In an extreme way that continues without stopping; in a strict, cruel or determined way
retailer start learning		A person/business that sells goods to the public
retailer start learning		a person, shop, or business that sells goods to the public
retain start learning		To keep or continue to have something
revenue start learning		The income that government receives regularly
rival start learning		A person/group etc. competing with others for the same thing or in the same area
rivalry start learning		A situation in which people/companies compete with each other for the same thing
sample start learning		a small amount of something that shows you what the rest is or should be like
Seduce (atract) start learning		To persuade someone to do something that they would not usually consider doing by being very attractive and difficult to refuse
sell start learning		To give something to someone else in return for money
set up start learning		To start a new business
slogan start learning		a short easily remembered phrase, especially one used to advertise an idea or a product
special offer start learning		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
survey start learning		an examination of opinions, behaviour, etc., made by asking people questions
To enter sth start learning		To come into a place
trade start learning		Activity of buying and selling goods between people or countries
Traditional markets start learning		any type of marketing that isn't online
upmarket start learning		goods are very high quality and intended to be bought by people who are quite rich
weaken start learning		To become less strong or effective
wealthy start learning		Rich/having a lot of money
Withdraw a product start learning		To stop selling a product
worldwide start learning		existing or happening in all parts of the world
delude start learning		to make someone believe something that is not true
realm start learning		an area of interest or activity:
Maintain (to keep) start learning		To keep
To be anchored start learning		To be strongly connected
Emerging start learning		Starting to exist
To account for start learning		to explain the reason for something or the cause of something:
privileged start learning		Having advantages because of your wealth, social position etc
quantity start learning		Amount or number of sth
heritage start learning		features belonging to the culture of a particular society, such as traditions, languages, or buildings, that were created in the past and still have historical importance
inherit start learning		to receive money, a house, etc. from someone after they have died
Product start learning		something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming:
Clothing start learning		clothes, especially clothes of a particular type or those worn in a particular situation:
Exporter start learning		a person, country, or business that sells goods to another country:
Domestic start learning		relating to a person's own country:
improve start learning		to (cause something to) get better:
offer start learning		to provide or supply something
Move start learning		to (cause to) change position:
Political start learning		relating to politics:
Wholesaler start learning		someone who buys and sells goods in large amounts to shops and businesses:
Developing start learning		growing or becoming stronger or more advanced
too start learning		in addition, also
Report start learning		a description of an event or situation
Overseas start learning		(foreign) in, from, or to other countries
Brainstorm start learning		to suggest a lot of ideas for a future activity very quickly before considering some of them more carefully
Government start learning		the group of people who officially control a country
Income start learning		a company's profit in a particular period of time
A expanding market start learning		Business is increasing in a market
A special offer+I183: I194 start learning		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
A balance sheet start learning		a statement that shows the value of a company's assets (= things of positive value) and its debts
A single market start learning		the system of free trade that exists between countries belonging to an economic area such as the European Union
the exchange rate start learning		the rate at which the money of one country can be changed for the money of another country
Market leader start learning		the company that sells most of a product or service in a particular market:
Market survey start learning		an examination of what people want to buy, how to communicate with them through advertising, what competitors are doing, etc.:
sales forecast start learning		a statement of what the amount or value of a company's sales is likely to be in the future, based on information available now about the market, past sales, etc.:
anchored start learning		Strongly connected
Signature products start learning		Produkty sygnowane
List price start learning		the price of something, suggested by the company that makes it
refinery start learning		a factory where substances in their natural state, such as oil or sugar, are made pure

class 1-6

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