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Question		Answer
Customer Segments start learning		For who are we creating value? Who are our most important customers?
Types start learning		- Mass Market - Multiple Segments - Segments
2. Value Propositions: start learning		4
CHARACTERISTICS start learning		- Newness - Performance - Customization - “Getting the Job Done” - Design - Brand/Status - Price - Cost Reduction - Risk Reduction - Accessibility - Convenience/Usability
3. Channels: start learning		5
4. Customer Relationships start learning		4
MAIN POINTS: start learning		Client acquisition Customer retention Increasing sales
VARIOUS CATEGORIES: start learning		Personal help Dedicated personal assistance Self-service Automatic services
5. Revenue Streams: start learning		5
TWO TYPES: start learning		Revenues from each transaction Repeated incomes
We can generate revenue through various means: start learning		Asset sales User fees Subscription fees Borrowing/leasing
Fixed Pricing start learning		4
Dynamic Pricing start learning		4
6. Key Resources: start learning		What Key Resources do our Value Proposition require? Our Distribution Channels? Customer Relationships? Revenue Streams?
We can categorize as follows: start learning		Physical Mental Human Financial
7. Key Activities: start learning		What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
We can categorize as follows: start learning		Production Problem solving Platform/networkWe can categorize as follows:
8. Key Partnerships: start learning		Who are our Key Partners? Who are our Key Suppliers? Which Key Resources are we acquiring from partners? Which Key activities do partners perform?
Motivations for creating partnerships: start learning		Scale optimization and economy Risk and uncertainty reduction Acquisition of specific resources and activitiesMotivations for creating partnerships:
Types of Partnerships: start learning		Strategic alliances Coopetition Joint Ventures buyer-supplier relationships
9. Cost Structure: start learning		What are the most costs inherent in our business model? Which Key Resources are the most expensive? Which Key Activities are most expensive?
There are two broad classes: start learning		Cost-focused Value-focused

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