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Question		Answer
comprador activo start learning		active buyer
direcciones de los clientes start learning		customers' addresses
subscriptor activo start learning		active subscriber
establecer relaciones a largo plazo start learning		to build long-term relationships
registros de abono start learning		credit records
usuario actual start learning		actual user
gusto del consumidor start learning		consumer's taste
identificar los clientes start learning		to identify the customers
clave de la cuenta start learning		key account
interactuar con los clientes start learning		to interact with the customers
acciones orientadas al consumidor start learning		action-oriented consumer
fidelización de clientes start learning		customer loyalty
rezagado start learning		laggard
comprador final start learning		ultimate buyer
insatisfacción del cliente start learning		customer dissatisfaction
pionero start learning		adopter
clientes actuales start learning		current customers
protección al consumidor start learning		consumer protection
deserción del cliente start learning		customer defection
descubrir las necesidades del cliente start learning		to uncover customer needs
tomar medidas para comprar un producto start learning		to take steps to buy a product
compradores potenciales start learning		potential buyers
nivel de ingresos start learning		income level
clientes potenciales / perspectivas start learning		prospective customers / prospects
relaciones públicas start learning		public relations
punto de vista del cliente start learning		customer's viewpoint
conocer las expectativas de los clientes start learning		to meet customers' expectations
tener conocimiento del producto start learning		to become aware of the product
estado civil start learning		marital status
sistema de oficina start learning		front office system
comprador anónimo start learning		mystery shopper
atención al cliente start learning		consumer helpline
establecer la base del cliente start learning		to build customer base
establecer el perfil del consumidor start learning		to build a consumer profile
transmitir la información del cliente start learning		to disclose customer data
preferencias del consumidor start learning		customer likes
valor del ciclo de vida del cliente start learning		customer lifetime value
captación start learning		canvassing
amplio abanico de clientes start learning		ample customers
clientes fieles start learning		loyal customers
patrones en el comportamiento del consumidor start learning		patterns in consumer behaviour
satisfacción de los clientes start learning		customers satisfaction
gestión de las relaciones con el cliente start learning		customer relationship management
permanencia de clientes start learning		customers retention
organización gubernamental start learning		government agency
objetivos de marketing start learning		marketing objectives
capacidad de absorción del mercado start learning		absorptiveness of the market
licencia de marketing start learning		warm marketing
escasez de mercado start learning		market shortage
negocios de larga cola / estela start learning		The Long Tail
ingresos start learning		revenue / income
ingresos disponibles start learning		disposable income
consultoría de marketing start learning		marketing consultancy
disponibilidad start learning		availability
presupuesto disponible start learning		available budget
distribución efectiva start learning		effective distribution
ética del marketing start learning		marketing ethics
fiasco en el marketing start learning		marketing fiasco
filosofía de marketing start learning		marketing philosophy
instrumento de marketing start learning		marketing instrument
segmento clave del mercado start learning		key market segment
concepto de marketing start learning		marketing concept
entorno competitivo start learning		competitive environment
costos de entrada en el mercado start learning		market entry costs
beneficios start learning		benefit
líder del mercado start learning		market leader
regulaciones / leyes locales start learning		local regulations / local laws
capacidad de comercialización start learning		marketability
almacenamiento de inventario start learning		inventory storage
Mcdonaldización start learning		McDonaldization
macro-entorno start learning		macro-environment
objetivos del mercado start learning		target marketing
mercadotecnia uno a uno / personalizada start learning		one-to-one marketing
gestión de marketing start learning		managerial marketing
nueva comercialización start learning		remarketing
marketing especializado start learning		niche marketing
marketing de guerrilla start learning		guerrilla marketing
consulta política start learning		political consulting
marketing disperso start learning		scattergun marketing
marketing social start learning		social marketing
marketing de deportes start learning		sports marketing
marketing boca a boca start learning		buzz marketing
marketing de calle start learning		street marketing
micro-entorno start learning		micro-environment
marketing mix start learning		marketing mix
declaración de misión start learning		mission statement
monopolio del mercado start learning		market monopoly
oportunidades de mercado start learning		market opportunities
vídeo explicativo start learning		explainer video
instantánea de la situación actual start learning		snapshot of the current situation
herramienta de marketing start learning		marketing tool
orientación del mercado start learning		market orientation
saturación del mercado start learning		market glut
aspectos negativos de la localización start learning		negative aspects of the location
neuromarketing start learning		neuromarketing
fiabilidad start learning		reliability
brecha en el mercado start learning		gap in the market
presencia en el mercado start learning		market presence
puja competitiva start learning		competitive bid
recursos limitados start learning		limited resources
organizacion orientada a la venta start learning		sales driven organisation (BrE) / sales driven organizations (AmE)
planificación start learning		planning
toma de decisión start learning		decision-making
libro de marketing start learning		marketing textbook
rentabilidad potencial start learning		potential profitability
potencial para el crecimiento start learning		potential for growth
dominio de mercado start learning		market dominance
promoción start learning		promotion
ventaja competitiva start learning		competitive advantage
asequibilidad start learning		affordability
mercado saturado start learning		saturated market
guión de marketing start learning		marketing scenario
segmento de mercado start learning		market segment
industria de servicio start learning		service industry
selectividad del mercado start learning		market selectivity
normas de rendimiento start learning		performance standards
sector de negocios de alto crecimiento start learning		fast-growing business sector
técnicas de marketing start learning		marketing techniques
tendencia de mercado start learning		market tendency
cuota de mercado start learning		market share
lucha competitiva start learning		competitive struggle
condiciones de negocio start learning		conditions of business
mercado limitado start learning		narrow market
mercado no explotado previamente start learning		previously untapped market
competición libre start learning		free competition
conveniencia start learning		convenience
requisitos de los clientes start learning		customers requirements
esfuerzos de marketing start learning		marketing efforts
inteligencia de marketing start learning		market intelligence
crecimiento de mercado start learning		market growth
dirección de marketing start learning		marketing management
orientado al cliente start learning		customer-oriented
asociación de comercio start learning		trade association

Basic concepts in marketing

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