18.05

 0    44 flashcards    karolinaiwanowska
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Question Answer
warty pieniądza
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value for money
trwały/wytrzymały
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durable
modny
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fashionable
droższy/z wygórowaną ceną
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upmarket
niedrogi/tani
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inexpensive
seksowny/atrakcyjny
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sexy
ponadczasowy
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timeless
fajny
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cool
wyrafinowany/wyszukany
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sophisticated
dobrze zrobione
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well-made
solidny
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reliable
zabawa
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fun
klasyczny
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classic
elegancki/szykowny/gustowny
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stylish
lojalność/wierność
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loyalty
obraz/wizerunek/wyobrażenie
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image
rozciąganie/sięgnięcie
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stretching
świadomość
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awareness
nazwa/marka
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name
uruchomić
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launch
koło życia
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lifecycle
zakres/zasięg/asortyment
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range
umieszczczenie/ulokowanie
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placement
poparcie
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endorsement
lider/przywódca
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leader
badania
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research
udział/wkład
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share
pretendent
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challenger
segment
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segment
loyalty
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the tendency to always buy a particular brand
image
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the ideas and beliefs people have about a brand
stretching
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using an existing name on another type of product
awareness
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how familiar people are with a brand (or its logo and slogan)
name
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the title given to a product by the company that makes it
launch
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the introduction of a product to the market
lifecycle
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the length of time people continue to buy a product
range
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the set of products made by a company
placement
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when products are used in films or TV programmes
endorsement
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the use of a well-known person to advertise products
leader
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the best-selling product or brand in a market
research
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information about what consumers want or need
share
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the percentage of sales a company has
challenger
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the second best-selling product or brand in a market
segment
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customers of a similar age, income level or social group

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