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Question		Answer
brand stretching start learning		using an existing name on another type of product
brand loyalty start learning		the tendency to always buy a particular brand
brand image start learning		the ideas and beliefs people have about a brand
brand awareness start learning		how familiar people are with a brand (or its logo and slogan)
product launch start learning		the introduction of a product to the market
product lifecycle start learning		the length of time people continue to buy a product
product range start learning		the set of products made by a company
product placement start learning		when products are used in films or TV programmes
product endorsement start learning		the use of a well-known person to advertise products
market leader start learning		the best-selling product or brand in a market
market research start learning		information about what consumers want or need
market share start learning		the percentage of sales a company has
market challenger start learning		the second best-selling product or brand in a market
market segment start learning		customers of a similar age, income level or social group
market follower start learning		a company that follows what the leader in its sector does
peak travel start learning		when the largest number of people are traveling
subsidiary start learning		a company which is at least half-owned by another company
factory / plant start learning		a large builging or group of buildings where goods are made
call centre start learning		an office where people answer questions and make sales over the phone
service centre start learning		a place where faulty products are mended
headquarters / head office start learning		the main office or building of a company
distribution centre start learning		a building from which goods or supplies are sent to factories, shops or customers
warehouse start learning		a building for storing goods in large quantities
outlet start learning		a place through which product are sold
publicity stunt / gimmick start learning		an organized action designed to attract potencial clients' attention
demand start learning		what customers actually want from the market
supply start learning		what the market actually offers to customers
budget start learning		money for an advertising over a particular period of time
marketing mix start learning		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company start learning		a company that created companies under it and controls them
pitch start learning		what the sales rep says to the potential customer
repositioning start learning		changing an image and strategy of brand or product in a market
merchandising start learning		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in start learning		go to desk at a hotel / airport to say you have arrived
frequent flyer points start learning		award by airlines to reward customer loyalty
lounge start learning		a room in a hotel / an airport where people can sit and relax
upgrade start learning		change to a better seat or level of service
boarding pass start learning		a card you mast show in order to get on a plane
ground staff start learning		all the people who work at an airport, but not the pilots or cabin crew
initiatives start learning		important new plans to achieve an aim
accomplishements start learning		success in doing something
autonomy start learning		independence / freedom to make your own decisions
empowerment start learning		giving people the power to do something
faculty start learning		teaching staff
slogan start learning		a short phrase that is easy to remember
press coverage start learning		newspapers and magazines
design features start learning		an important, interesting or typical part of something
campaign start learning		a promotional, advertising activity over a particular period of time
suppliers start learning		people or companies who / which deliver services
department start learning		a larger organisation is often divided into smaller units, reffered to us...
marketing start learning		matching what the business organization produces with what customers want
niche start learning		a small, specialised part of a market
junk mail start learning		letters about products and services which you haven't ask for and probably don't want
hype start learning		promoting a product or service with exaggerated or intensive publicity
brand start learning		a product which can be recognized by its name
upmarket start learning		aiming at the luxury end of the market
downmarket start learning		aiming at the mass end of the market
sponsorship start learning		supporting a cultural or sporting enterprise in return for advertising
crowded market start learning		one with too many competing products
reposition start learning		change the image of product or service
mailshot start learning		when the same letter is sent to a large number of possible buyers
brochure start learning		a booklet giving information about company's products or services
junky start learning		drug addict
introduction, growth, maturity, decline start learning		particular stages in product's existance consist of...
shareholders start learning		people owning shares in a company
wholesaler start learning		a business selling products to other shops or business, not individual customers
agenda start learning		a plan of the meeting
item on the agenda start learning		a particular point on the plan of the meeting
a red-eye flight start learning		the flight which is very early, at the crack of dawn
a white knuckle flight start learning		the flight which is scary, with turbulences
open ticket start learning		the ticket without specified date of return
a cheaper ticket oprion start learning		the ticket with a discount
to receive a stand-by passenger status start learning		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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