Marketing

 0    16 flashcards    kubaurbaniak8
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Question Answer
wizerunek marki
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brand image
multiple areas of focus as part of a comprehensive plan
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marketing mix
dividing your target market into approachable groups
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market segmentation
complete collection of products or services that a business sells
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product portfolio
company's ability to turn customers into repeat buyers
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customer retention
company uses one of its established names on a new product
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brand extension
strategia marketingowa
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marketing strategy
plan marketingowy (w formie pisemnej)
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marketing plan
dostosowanie rynku
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market adaptation
penetracja rynku
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market penetration
funkcja produktu (cecha)
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product feature
profil klienta
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customer profile
baza klientów
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customer base
pozycjonowanie marki
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brand positioning
tożsamość marki
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brand identity
dziedzictwo
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heritage

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