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marketing szeptany
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word of mouth marketing
porównywanie wydatków konkurencji
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conparative parity method
wybór gdzie reklamować
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media plan
hurtownik
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wholesaler
detalista
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retailer
wszystko co sprzedaje marka
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product mix
sklepy
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outlets
przestój
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downtime
produkt sprzedawany po cenie nizszej niz koszt rynkowy
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loss leader
adding more products to an existing product line in order to leave no gaps into which competitors might move
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line filling
użycie uznanej marki produktu dla nowego produktu w tej samej kategorii produktów
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product line extention
wartość składnika aktywów zgodnie z jego saldem na koncie bilansowym
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book value
wartość rynkowa
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market value
dobra których kupno wymaga wieńce przemyślenia i planowania niż convenience goods
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shopping Goods
dobra które są kupowane często szybko i z minimalnym zaangażowaniem emocjonalnym
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convenience Goods
klient przykuwa do nich emocjonalną uwagę i jest nie skłonny do zaakceptowania substytutów
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speciality goods
osłabiać
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dilute
otrzymanie nowej nazwy
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individual branding
np chipsy marki biedra
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own label brand
an action taken hy a company in order to make someonr less likely to want to start a takeover bid for it
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poison pill
zawrzeć umowę
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clinch a deal
to put pressure on someone to do, say or consent to something
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hold somebody's feet to the fire
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lesson nr28 04.06.2024
May 31 2024
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