→ Business English → Start Learning / Download MP3 Flashcards

Question		Answer
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals start learning		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time start learning		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) start learning		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market start learning		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups start learning		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product start learning		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. start learning		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time start learning		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase start learning		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence start learning		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to start learning		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships start learning		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands start learning		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds start learning		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories start learning		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product start learning		New advertising campaign
The person who has the higheat position in a company start learning		Chief executive
The makers of clothes, shoes etc. in new and changing styles start learning		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs start learning		luxury-goods company
Possibility for future development and expansion start learning		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny start learning		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny start learning		Articulate
Able to persuade somebody to do or believe something Przekonujący start learning		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny start learning		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany start learning		Eloquent
A business company owned or controlled by another company Filia, Oddział start learning		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły start learning		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny start learning		Reluctant
Important client Kluczowi klienci start learning		Key account
Information about how much things cost Cennik start learning		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi start learning		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski start learning		Extrovert
Main office Siedziba start learning		Headquaters / Head office
Not available in shop Nie mieć na stanie start learning		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny start learning		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny start learning		Insufficient
Stop giving or offering something to somebody Wycofać z rynku start learning		Withdrawn from the market
The person with the most important position in a company Prezes start learning		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność start learning		Efficiency
Reacting quickly and in a positive way Żywo reagujący start learning		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy start learning		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany start learning		Hesitant
To arrange to have an order Złożyć zamówienie start learning		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować start learning		To go bankrupt
To make a serious promise or decision Przysięgać start learning		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować start learning		To ensure
To make it possible for somebody to do something Umożliwić start learning		Enable
To make something clearer or easier to understand Wyjaśnić start learning		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu start learning		Miss deadline
To officially choose someone for a job Mianować start learning		Appoint
To send on Przekazać, Przekierować, Przesłać start learning		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać start learning		Ramble
To upset or insult sb Obrazić kogoś start learning		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany start learning		Inhabited
Very long and confused Rozwlekły, Chaotyczny start learning		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany start learning		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition start learning		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent start learning		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor start learning		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions start learning		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka start learning		Free sample
Possibility for future development and expansion Potencjał wzrostu start learning		Growth potential
Countries with cheap labor start learning		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe start learning		Luxury-goods
A group of buyers and sellers of particular good or service Rynek start learning		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa start learning		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku start learning		Market reaserch
Unprocessed natural products used in production start learning		Raw materials
An intermediary who sells to customers Pośrednik start learning		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into start learning		Segment
A company’s most important products Najważniejszy produkt start learning		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans start learning		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats start learning		Swot
To form the total of something start learning		To account for
To adjust or change to suit conditions Dostosować się start learning		To adapt
To make something become international start learning		To internationalise
To introduce a new product start learning		To launch a product
To advertise and offer goods for sale Handlować start learning		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing start learning		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa start learning		Webcast
A marketing intermediary that sells to other organizations Hurtownik start learning		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach start learning		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy start learning		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową start learning		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację start learning		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować start learning		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach start learning		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć start learning		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach start learning		To talk at cross
To delay talking about something Owijać w bawełnę start learning		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła start learning		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha start learning		To be like talking to a brick wall
To include someone in group communication start learning		To keep someone in the loop
To make stronger Cementować start learning		To cement
To nurture Kultywować start learning		To cultivate
To support or praise Sprzyjać start learning		Encourage
To stimulate, promote, encourage Pielęgnować start learning		Foster relations
To keep Utrzymać start learning		Maintain
To repair Odbudować start learning		Restore relations
To start again Wznowić start learning		Resume relations
To reinforce Wzmocnić start learning		Strenghten
To end something suddenly Zakończyć, Zerwać start learning		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić start learning		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank start learning		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki start learning		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać start learning		Sour
To make someone less confident or make something weaker Podkopać start learning		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty start learning		Establish
To make space start learning		To make a room
To make use of a source of energy, knowledge, etc. that already exists start learning		Tap into
A meeting start learning		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność start learning		Accountability
To choose for an office or position Mianować start learning		To appoint
Important or powerful people who you know and who will help you Znajomości start learning		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career start learning		Networking
The former male and female students of a school, college or uniwersity Absolwenci start learning		Alumni
A legal document giving official permission to do something start learning		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca start learning		Entrepreneur
Continue; happen start learning		Carry on, Go on
To prepare something, usually something official, in writing start learning		Draw sth up
Anticipate (spodziewać się) with pleasure start learning		Look forward to
To arrange Zakladac np. biznes, Planować start learning		Set up
To disappoint start learning		Let sb down
Appear Okazać się start learning		Turn out
To cancel start learning		Call sth off
Arrive and register at a hotel or airport start learning		Check in
Change sth into sth successful start learning		Turn round
To be successful or develop in a particular way start learning		Work out
To strenghten, develope start learning		Build up
To postpone Przełożyć start learning		Put off
To meet another person in order to do something together start learning		Meet up
Have a good relationship start learning		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja start learning		A complaint
Specoalized knowledge (in a particular field); expert skill start learning		Expertise
A co-worker, an associate Kolega z pracy start learning		Coleque
Self-employed (usually worked for various different companies not just one) start learning		To work freelance
Someone you don’t know very well start learning		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy start learning		Turn over

Business English

You must sign in to write a comment

More