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Question		Answer
tendency to always buy a particular brand start learning		loyalty
the ideas and beliefs people have about a brand start learning		image
using an existing name on another type of product start learning		stretching
how familiar people are with a brand (or its logo and slogan) start learning		awareness
the name given to a product by the company that makes it start learning		name
the introduction of a product to the market start learning		launch
the lenght of time people continue to buy a product start learning		lifecycle
the set of products made by a company start learning		range
when products are used in films or TV programmes start learning		placement
the use of a well-known person to advertise products start learning		endorsement

branding 2