BRAND AND TRAVELLING ANG/ANG

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Question English Answer English
the tendency to always buy a particular brand
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loyalty
the ideas and beliefs people have about a brand
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image
using an existing name on another type of product
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stretching
how familiar people are with a brand (or its logo and slogan)
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awareness
the title given to a product by the company that makes it
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name
the introduction of a product to the market
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launch
the lenght of time people continue to buy a product
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lifecycle
the set of products made by a company
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range
when products are used in films or TV programmes
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placement
the use of a well-known person to advertise products
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endorsement
the best selling product or brand in a market
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leader
information about what consumers want or need
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research
the percentage of sales a company has
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share
the second best-selling product or brand in a market
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challenger
customers of a similar age, income level or social group
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segment
room
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not enough leg
luggage
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lost or related...
queues
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long...... at check-in
food
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poor quality....... and dring
trolleys
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no baggage... available
seats
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overbooking of...
cancellations
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flight delays and...
jet
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tiredness and ... lag
checks
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delays for security...
cabin
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oversize hand luggage in the...

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