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Angielski zaw 1
Angielski zaw 1
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śledzenie reklamy
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ad tracking
zaleta
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advantage
reklama
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advertisement
badanie reklamy
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advertising research
alternatywa, wybór
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alternative
przepraszać
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apologize
aplikacja
start learning
app
oceniać, poddawać
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assess
wspólnik
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associate
skojarzenie
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association
atleta, sportowiec
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athlete
nastawienie
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attitude
baner internetowy
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banner
behawioralny
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behavioral
bilboard
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billboard
blog
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blog
marka
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brand
świadomość marki
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brand awareness
rozmycie marki
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brand dilution
wartość marki
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brand equity
rozszerzenie marki
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brand extension
lojalność wobec marki
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brand loyalty
branding, kreowanie marki
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branding
tu: wejść na rynek
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break into
kupujacy
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buyer
przez przypadek
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by accident
kampania
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campaign
kolekcjonować, zbierać
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collect
znana osoba, celebryta
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celebrity
reklama telewizyjna
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commericial
konkurencja, rywalizacja
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competition
przewaga nad konkurencją
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competitive adventage
konkurent
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competitor
analiza konkurencji
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competitior analysis
testowanie koncepcji
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concept testing
zachowanie konsumentów
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consumer behavior
ochrona konsumenta
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consumer protection
kontrakt
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contract
obserwowanie i przewidywanie nowych tendencji w kulturze popularnej
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coolhunting
testowanie efektywności
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copy testing
strategia przywództwa kosztownego
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cost leadership
sposób postępowania, kierunek działania
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course of action
niewiarygodny
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credible
kultura
start learning
culture
obyczaj
start learning
custom
baza klientów
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customer base
relacje z klientem
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customer relations
obsługa klienta
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customer service
badanie satysfakcji klienta
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customer satisfaction research
szkoda
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demage
mylny, zawodniczy
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deceptive
DECIDE model
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DECIDE model
rysunek, segment
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demographic
zdefiniować, określić
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define
rozwijać
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develop
odróżniać, rozróżniać
start learning
differentiate
reklama bezpośrednia
start learning
direct mailing
podzielić
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divide
dynamiczny
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dynamic
ekonomia
start learning
economics
tu: przewaga
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edge
lista mailingowa
start learning
email list
publiczne polecenie
start learning
endorsement
wyliczać, wymieniać
start learning
enumerate
etyka
start learning
ethics
oceniać
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evaluate
nadzieja, oczekiwanie
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expectation
test sprawdzający zainteresowanie reklamą
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eye tracking
czynnik
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factor
sława
start learning
fame
zaznojomiony, obeznany
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familiar with
sławny
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famous
relacja, informacja zwrotna
start learning
feedback
grupa fokusowa
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focus group
gafa
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gaffe
obcy, zagraniczny
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foreign
geograficzny
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geographic
gest
start learning
gesture
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