UNIT 5 DEFINICJE ANG

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Question English Answer English
ADVERTORIAL
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an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
BANNER AD
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an advertisement appearing on a web page in the form of a bar, column or box
BILLBOARD (AmE)/ HOARDING (BrE)
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a large board in a public place, used to display advertisements
COMMERCIAL
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a television or radio advertisement
ENDORSEMENT
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the use of a well-known person to advertise a product
LEAFLET / FLYER
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a piece of paper containing information or advertising, usually distributed free
MAILSHOT
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promotional material sent in the form of a letter or email to a large number of people at one time
POINT-OF-SALE
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the place at which retail transactions are carried out
POP-UP
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a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising
PRODUCT PLACEMENT
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a way of advertising a product by supplying it for use in films or television programmes
PUBLICITY STUNT
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something unusual done to attract attention
SAMPLE
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a small amount of something given to a potential customer
SLOGAN
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a short, easily remembered phrase, especially one used in advertising
SPONSORSHIP
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financial support received from a person or organisation in return for advertising
SUBLIMINAL ADVERTISING
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an image fleshed onto a screen very quickly so that people are influenced without noticing it
TARGET AUDIENCE
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a particular group at which a product such as a film or advertisement is aimed
UPS (Unique Selling Points)
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aspects of a product that make it different from the competing products
VIRAL ADVERTISING
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a way of advertising in which an image, video, piece of information is circulated from one Internet user to another
WORD OF MOUTH
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spoken communication as a means of transmitting information

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