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unit 10
unit 10
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Question
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skarga
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complaint
panel konsumencki
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consumer panel
grupa fokusowa (metoda badań jakościowych), grupa dyskusyjna
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focus group
badania terenowe
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field research
potencjalny klient
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prospect
stąd
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hence
charakterystyczny, wyraźny
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distinctive
segmentacja rynku (podział rynku na grupy nabywców)
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market segmentation
społeczno- gospodarcze
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socio-economic
osoba nastawiona na sukces
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achiever
osoba motywowana pieniędzmi i sukcesem
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striver
badanie źródeł wtórnych
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desk research
dane pierwotne (nieprzetworzone)
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primary data
pewność (informacji), solidność
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reliability
cecha charakterystyczna, feature
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feature
unikatowa cecha produktu
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unique selling proposition (USP)
wskazany, pożądany
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desirable
stale zmieniający się
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ever-changing
przestarzały
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obsolete
wyrafinowany
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sophisticated
zwracający uwagę na markę produktu (o kliencie)
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brand conscious
percepcja
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perception
ważność, doniosłość
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significance
pozostać prawdziwym
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hold true
posprzedażowy
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After-Sales
grupa docelowa
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target group
być popularnym wśród kogoś
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be popular with sb
udoskonalenie produktu
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product enhancement
kwestionariusz
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questionnaire
obsługa klientów
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Customer attendance
linia produktów
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product line
patron, opiekun
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patron
przypadkowy klient
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chance/casual customer
element danych
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datum
rękojmia
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warranty
papuga, naśladowca
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copycat
chłonny rynek
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ready market
uczciwość, prawość
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integrity
rzeczowy, poważny
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businesslike
zamówienie wiążące
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firm order
pomagać, asystować
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assist
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