→ Kolokwium 14.11 → Start Learning / Download MP3 Flashcards

Question		Answer
Brand start learning		A brand is a name (or sometimes a sign, symbol or design) used to identify the goods or services of a particular manufacturer, seller or supplier, and to differentiate them from the goods or services of competitors.
Product start learning		A product is defined by marketers as anything capable of satisfying a need or want (including services such as bank loan, a haircut, a meal in a restaurant, or a skiing holiday).
Product line start learning		A product line is a group of closely related products, which usually have the same function and are sold to the same customer groups through the same outlets.
Product mix start learning		A product mix is the set of all the product lines and items offered by a company.
convenience goods start learning		Convenience goods are cheap and simple "low involvement" products which people use regularly and buy frequently with little effort, without comparing alternatives.
Towary specjalne są trwałymi towarami o unikalnych cechach, które informowały o konflikcie start learning		durable goods with unique characteristics that informed con
shopping goods start learning		Shopping goods are "high involvement" products for which consumers generally search for information, evaluate different models, and compare prices, and take time to make a selection.
Produkuj proces wycofywania produktów z rynku, gdy nie są już opłacalne. start learning		Produc the process of withdrawing products from the market when they are no longer profitable.
line-filling start learning		Line-filling means adding further items in that part of a product range which a line already covers, in order to compete in competitor's niches, to utilize excess production capacity, and so on.
line-stretching start learning		Line-stretching means lengthening a company's product line, either moving up-market or down-market in order to reach new customers, to enter growing or more profitable market segments, to react to competitors' initiatives, and so on.
Brand-switcher start learning		A consumer who shows no loyalty to a particular brand, but changes among competing products.
Brand image start learning		The public's beliefs and perceptions about a particular product.
Brand loyalty start learning		The commitment of consumers to a particular brand.
Free sample start learning		A small amount of a new product given to consumers to encourage them to try it.
Industrial buyer start learning		Someone who purchases goods or services that will be used in the production or supply of other goods or services.
Initial trial start learning		The first time a consumer buys a product to see what it's like.
Loss leader start learning		A popular product sold with no profit, in order to attract customers to a store.
Price-conscious (adjective) start learning		Strongly influenced by the price when buying goods or services.
Purchasing cycle start learning		The average length of time between a consumer's repeat purchases of the same brand.
Redeemable coupon start learning		A certificate offering consumers a price reduction on a particular product.
To attract customers start learning		przyciągnąć klientów
To counter a competitor’s promotion start learning		przeciwdziałać promocji konkurenta
To maintain market share start learning		utrzymać udział w rynku
To offer a price reduction start learning		obniżyć cenę
To stimulate sales start learning		stymulować sprzedaż
To try out a new product start learning		wypróbować nowy produkt
Lunch start learning		send a rocket into space or the new ship into water for the first time
Target start learning		aim at something – when shooting at something
Skim start learning		remove something from the surface of something – cream from milk
Penetrate start learning		go into something – a bullet into a body
Flood start learning		cover with water – when the river bursts its banks
Push start learning		move something away from you
Blitz start learning		drop a lot of bombs on one area
Saturate start learning		when some soft substance is full of water so that it cannot absorb any more
Collapse start learning		fall down suddenly – a building during earthquake
Shrink start learning		when something gets smaller – clothes when they are washed
Dry up start learning		when all the liquid in something disappears – perhaps because of too much heat
Prune start learning		when you cut branches off a tree so that it will grow better in the future

kolokwium 14.11

You must sign in to write a comment

More