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Question		Answer
ad blocking start learning		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency start learning		a company that produces advertisements
advertising campaign start learning		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware start learning		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration start learning		repetition of a sound
alluring start learning		attractive; also fetching
banner start learning		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore start learning		a huge number of products on sale at ridiculously low prices
billboards start learning		(US) very large boards used for advertising
hoardings start learning		(UK) very large boards used for advertising
blatant lie start learning		very obvious and intentional lie
bombard start learning		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash start learning		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand start learning		a type of product made by a particular company and sold under a particular name
brand awareness start learning		the degree to which people are familiar with or prefer a particular brand
catchy jingles start learning		easy to remember tune or song
classified ads start learning		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait start learning		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break start learning		a short interruption of a television or radio programme to broadcast advertisements
consumer goods start learning		products that people buy for their own use
creative brief start learning		a document that gives details of what should be considered when something is being designed or advertised
direct mail start learning		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing start learning		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching start learning		attractive; also alluring
flyers start learning		sheets of printed information advertising something
good/best value for money start learning		(UK) used in reference to something that is well worth the money spent on it
implicit start learning		suggested but not communicated directly
in the lap of luxury start learning		in a very luxurious way
informative start learning		providing a lot of useful information
innovative start learning		original and interesting
logo start learning		a design or symbol used by a company to advertise its products
mail shot start learning		the posting of advertising or similar material to a lot of people at one time
marketing strategy start learning		a plan of action designed to promote and sell a product or service
misleading start learning		causing someone to believe something that is not true
opulent start learning		rich and special (relating to lifestyle)
to plug start learning		to advertise
pop-up advertisements start learning		an ad that displays in a new browser window
positioning start learning		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement start learning		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement start learning		a way of advertising a product by supplying it for use in films or television programmes
proven start learning		shown by research
rock-bottom prices start learning		extremely low prices
sandwich boards start learning		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing start learning		words written in the sky using smoke from a plane
slogan start learning		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising start learning		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam start learning		unwanted email, usually advertisements
sponsorship start learning		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art start learning		use the very latest technology
subtle start learning		not loud, bright, noticeable, or obvious in any way
sumptuous start learning		rich and special (usually with words relating to food and furnishings)
tantalising start learning		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience start learning		the particular group of people to which an advertisement or a product is directed
text message advertising start learning		a form of marketing that businesses use to send promotions to customers via text messages
to exploit start learning		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself start learning		allow yourself something enjoyable
to pamper yourself start learning		treat yourself to something luxurious
to put/leave other candidates in the shade start learning		make candidates from other courses seem insignificant
to stand out in the crowd start learning		to be noticed
trailers start learning		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials start learning		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous start learning		(formal or humorous) seeming to be everywhere
unsurpassed start learning		the best there is
USP (unique selling proposition/point) start learning		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog start learning		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth start learning		when people hear about something from their friends, people they work with etc
commitment/consistency start learning		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof start learning		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity start learning		(in persuasion principles) a general human quality that makes people return favours
scarcity start learning		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority start learning		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking start learning		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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